Leadership for New Ventures

Getting things
actually done.

You have a market opportunity. We help you go after it. Launch, grow, pivot or turnaround - whatever it takes.

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What we do

We work across the full venture lifecycle (from blank page to scaled operation) and focus heavily on actual execution (rather than just telling you about it).

🚀 Go Live

Take an idea from napkin to go-live. Design and build the team and product. Get it out into the wild.

📈 Growth & Scale

Grow a venture, solving the 101 problems needed to carry momentum, while avoiding pitfalls

🔄 Pivot & Turnaround

Change direction when the current path isn't working. Brutal honesty and decisive action.

🧭 Interim Leadership

Fractional or full-time senior leadership when you need experience without a permanent hire.

🌎 International expansion

Entering new markets is a new venture. Different customers, competitors, payments, regulations.

Who we work with

We love working with people with a pain point and burning desire to solve it.

Entrepreneurs

Entrepreneurs who are expert in a particular field, have identified a deep pain point, and need help launching a solution.

Founders

Early and growth-stage founders who need additional hands-on leadership without a full C-suite hire.

Corporate Venture Teams

Large organisations launching new innovations or expanding internationally. You want the startup mindset combined with mature leadership discipline.

Investors

VCs and PE firms who need experienced operators to support portfolio companies through a transition. We're investors too. We know what's it like. We can work directly with your companies.

How we work

Principles we work by.

01

Get **it done

It's in the name. Bias for action. Keep meetings short and get on with it.

02

Agile everywhere

Act--> evaluate--> repeat. Manage uncertainty through fast iteration. It's not just for engineering.

03

Brutal prioritisation

Saying "yes" to everything means nothing gets done. Be deliberate, be realistic and say "no" to things.

04

Focus on the pain

It's easy to get lost in the day-to-day hustle. Keep focus on the pain that you're solving - and who for. Ensure that it's genuine.

05

People and culture drive execution

People and culture win over strategy. Hire right and live the right values every day.

How we think

We write about org, ways-of-working, leadership and any other insights that we talk about with colleagues and friends.

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About us

Straight talking, no bull.

Roger Ahn

Roger Ahn

Managing Director

Roger has worked on ventures for over two decade, both as part of corporates and startups. His career spans Betfair (FLUT) (one of Europe's first unicorns), painful startup lessons, international expansion, and Consultant Connect (exited to Teladoc TDOC). He started off at McKinsey San Francisco many years ago.

His roles have included CTO/CPO, business development, business unit head, fundraising, marketing, strategy, and board membership. He is also an active angel investor.

In short, he has the startup mindset with mature leadership discipline. He is a commercial leader with a deep technology background.

GS Dun

GS Dun

Fictional Founding Father

GS Dun is our driving force, providing both the ethos and name of the company. As he always said: "It ain't worth sh** until you get sh** done." GS remains unavailable for further comment.

Get in touch

Tell us what you're working on. We'll tell you honestly whether we can help.